Saturday, July 25, 2015

AEON Mall BSD City

While Jakarta is already too packed with shopping malls, its suburban, Serpong, is still growing. A new mall called AEON is attracting everyone’s attention with the light-up Sakura Garden and low-priced sushi.

The mall is family friendly. From it’s elevator, stroller rental, family and kids toilet to the different playgrounds and seating areas available throughout the mall. Arriving at the mall before noon, we got a parking by the department store door. The closest ones are reserved for priority parking. Entering the double doors, which remind me of malls abroad, the AEON department store gives a different ambiance compared to those of Indonesia. AEON is a Japanese brand (I’m most familiar with their credit services), and it’s currently developing services in lifestyle area. AEON Mall BSD City is the first AEON in Indonesia.

Being Japanese, I’m honestly glad they don’t go with the usual tenant you can find inside any other malls. They have unique concept like the education area, where they placed the schools education-related tenants together. Their kids floor is interesting with Gramedia Kids, and Miniapolis on one side, and AEON Department store highlighting Kidszoona, Lego area and Nursing room on the other end.

There are four playgrounds which is a lot for a mall this size. If you’ve been to Grand Indonesia, this mall is considerably small. We only need around 5 hours (including lunch and grocery shopping) to walk around all floors. The playgrounds are: Amazon, Playtime, Kidzoona and Miniapolis. Each with it’s own uniqueness and fans.

Definitely need to come here for food. Food Culture at the Ground Floor serves great variety of Japanese food. Okonomiyaki stall seems to be the most popular. If you’re a ramen fan, head up to the Ramen Village on the top floor, which is also where the regular food court is located alongside Amazon, Playtime and Movie Theater.

Another food option is the talk-in-town low-priced sushi and sashimi (each around Rp.59,000 double the portion you’d get at a sushi restaurant) in front of the AEON supermarket in Ground Floor. Beware that the line is long and doesn’t end until the mall closed. If you’re going to eat at the food court, plastic utensils and soya sauce are extra charge. However, it’s a great option if you want to do takeout. There are also karaage and tempura (Rp.6000 -9000 each), okonomiyaki and takoyaki (around Rp.20,000 – 30,000 each) and Indonesian food like Pempek and Martabak as well as Chinese Dimsum.

We went home without catching the night light-up at the garden because we’ve been inside the mall since 11-ish and by 4 PM, the mall was packed (even inside the cafes) and it’s becoming more uncomfortable to walk around. But if you want to come and visit, here are several things to consider:

  • Arrived before noon. The mall is less crowded and you’re likely to get parking easily. Check the area in front of the AEON Department store door, they are at the end and people usually missed the area.
  • Use the facilities. Leave your stroller at home and rent a ride-on pushchairs there. They’re cute and is decorated with children’s favorite characters. There are a lot of seating areas too.
  • Don’t worry about leaving your child behind while you’re at the toilet. The ladies toilet has baby seating spot (which, again, reminded me of shopping malls abroad), kids toilet and even a large enough powder room (originally for make up) for your little ones to wait.
  • If you’re driving, take the Serpong/BSD City toll road which will take you directly to the mall area. I’m a bit clueless with public transportation because there are practically none passing by and the distance is quite impossible for walking, even from the train station. They do have shuttle bus hourly from Teras Kota area, but I didn’t see any while I was there.
AEON Mall BSD City
Jl. BSD Raya Utama,Tangerang, Banten 15345
(021) 29168585

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